Cookie Policy

Cookie Policy

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This Cookie Policy explains what cookies are and how we use them. You should read this Policy to understand what type of cookies we use, the information we collect from the cookies, and how that information is managed. For further information on how we handle, store and keep your personal data secure, see our Privacy Notice.
What are Cookies?

Cookies are small text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. A “session cookie” stores temporary information that is deleted when you close your web browser or turn off your computer or device. A “persistent cookie” enables the site to recognize when you return to it and remains stored on your computer until you delete it. Cookies work to make your experience browsing our site as smooth as possible by remembering your preferences the next time you visit the site.
What types of cookies do we use?

There are four variety of cookies which operate on our website:

  1. Essential cookies allow you to be able to experience the full functionality of our site. For example, these cookies allow you to log-in to your IKEA account and remember products in your shopping cart. Without these cookies, some parts of our site will not work as they should.
  2. Performance cookies tell us how you use our site and help us to improve it. For example, these cookies count the number of visitors to our website and see how visitors move around when they are using it. This helps us to improve the way our site works, for example, by ensuring that users find what they are looking for easily. The information collected by these cookies is anonymous. adobe Analytics (Omniture) and Google Analytics are performance cookies used to track visits to our website and user behaviour on site. The data collected is anonymous and is used for benchmarking purposes to monitor the performance of our site and to measure user engagement on our site. Optimizely and Hotjar are also performance cookies, used to measure user engagement and collect visual feedback on our site. The data collected is anonymous and is used for improvement purposes to enable a better experience on our site. Curalate are also performance cookies, used to measure performance of Curalate service endpoints that are accessed during your visit. We gather information from each user and perform statistical analysis of aggregated anonymous information. Bazaarvoice uses persistent cookies to operate Ratings & Reviews on our site, including to enable user-generated content submission. These cookies collect anonymized information about users for analytics and measurement reporting. Social media cookies from social media sites such as Facebook, Instagram, Twitter, and Pinterest are used to enable social media buttons on our site to work. Social media buttons allow you to share content and interact with your social network. These social media platform may set their own cookies on your device. We do not control the settings of these cookies so we suggest you check the social media website for more information about their cookies and how to manage them. Our website will not collect or store any personally identifiable information from the user. To find out how you can opt out of accepting these cookies, please visit the cookie policy and privacy policies of the social media site.
  3. Customizer cookies allow our site to remember your preferences, helping to customize your experience on our site. That way we can remember you when you return to our site, direct you to the homepage of your preferred IKEA store, and provide you with live chat support while you are browsing for home furnishing inspiration. Tealium is a customizer cookie, which helps us to manage the technology and cookies which are used across our site. Akamai is a customizer cookie which helps us to ensure that content delivery on our site is in order. It also ensures that our servers are optimized so that your web page loads as quickly as possible. LiveChat Inc. technology uses cookies specifically to provide customer service through the form of chat apps. The cookies used by LiveChat enable us to quickly confirm your identity as a user (i.e. whether you are a new or returning customer). No personal information is stored in these cookies. Salesforce is a third-party advertising management partner that collects device and user activity data about how our websites and other digital touchpoints are used in order to customize website content according to the interests of the customer. For example, product preferences would be showcased more prominently on the website page for certain segments of customers who have indicated an interest based on data that is collected. The data collected by these cookies is pseudonymized.
  4. Targeting/advertising cookies are set by third party advertising partners through our digital touchpoints to build profiles based on your interests. These cookies enable us to send you relevant content and advertising based on your preferences and track the effectiveness of our ad campaigns.

AdGear, and AdGRX, AppNexus, and the Trade Desk are an online advertising and targeting technologies that help us to manage the advertising cookies that are used across our site. The data collected is anonymous and is used for performance reporting. Please follow the links for more information.

Salesforce is a third-party advertising management partner that collects device and user activity data about how our websites and other digital touchpoints are used in order to serve interest-based advertising. The information is used to deliver content on our website or deliver online advertising based upon interests that are relevant to you and to measure the effectiveness of the advertising. Audiences can be for example interest based (for example, product preferences) or based on demographics or living situation. The data collected is pseudonymized. The data will be connected from all our digital touchpoints to display a consistent personalized experience.
Below are several advertising and targeting cookies that are used to identify different browsers and devices. They collect data anonymously for the purposes of ad selection, reporting, behavioural targeting, and cross-device advertising (i.e. associating multiple devices together). In some instances, we may provide a hashed version of your email address or other information to the platform provider for such proposes. More information can be found at the following links.

  • Read Facebook’s Cookie Policy
  • Read Google Ads’ Cookie Policy
  • Read Oath/Verizon’s Cookie Policy
  • Read Pinterest’s Cookie Policy
  • Read Bing’s Cookie Policy
  • Read Quantcast’s Cookie Policy
  • Read GumGum’s Cookie Policy
  • Read Twitter’s Cookie Policy

How do you change cookie preferences or block cookies?

Within your browser, you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.

For further information, please click here.

If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.
Changes to the Cookie Policy

We may update this Policy from time to time. If we make significant changes we will let you know but please regularly check this Policy to ensure you are aware of the most updated version.

This Cookie Policy was last updated on January 7, 2019.