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What are Cookies?
Cookies are small text files which are stored on the browser or hard drive of your computer or mobile device when you visit a webpage or application. A “session cookie” stores temporary information that is deleted when you close your web browser or turn off your computer or device. A “persistent cookie” enables the site to recognize when you return to it and remains stored on your computer until you delete it. Cookies work to make your experience browsing our site as smooth as possible by remembering your preferences the next time you visit the site.
What types of cookies do we use?
There are four variety of cookies which operate on our website:
- Essential cookies allow you to be able to experience the full functionality of our site. For example, these cookies allow you to log-in to your IKEA account and remember products in your shopping cart. Without these cookies, some parts of our site will not work as they should.
- Targeting/advertising cookies are set by third party advertising partners through our digital touchpoints to build profiles based on your interests. These cookies enable us to send you relevant content and advertising based on your preferences and track the effectiveness of our ad campaigns.
AdGear, and AdGRX, AppNexus, and the Trade Desk are an online advertising and targeting technologies that help us to manage the advertising cookies that are used across our site. The data collected is anonymous and is used for performance reporting. Please follow the links for more information.
Salesforce is a third-party advertising management partner that collects device and user activity data about how our websites and other digital touchpoints are used in order to serve interest-based advertising. The information is used to deliver content on our website or deliver online advertising based upon interests that are relevant to you and to measure the effectiveness of the advertising. Audiences can be for example interest based (for example, product preferences) or based on demographics or living situation. The data collected is pseudonymized. The data will be connected from all our digital touchpoints to display a consistent personalized experience.
Below are several advertising and targeting cookies that are used to identify different browsers and devices. They collect data anonymously for the purposes of ad selection, reporting, behavioural targeting, and cross-device advertising (i.e. associating multiple devices together). In some instances, we may provide a hashed version of your email address or other information to the platform provider for such proposes. More information can be found at the following links.
How do you change cookie preferences or block cookies?
Within your browser, you can choose whether you wish to accept cookies or not. Different browsers make different controls available to you. Generally, your browser will offer you the choice to accept, refuse or delete cookies at all times, or those from providers that website owners use i.e. third party cookies, or those from specific websites. Each browser’s website should contain instructions on how you can do this.
For further information, please click here.
If you block cookies on our website, you may be unable to access certain areas of our website and certain functions and pages will not work in the usual way.
We may update this Policy from time to time. If we make significant changes we will let you know but please regularly check this Policy to ensure you are aware of the most updated version.